Floyka® Design Studio
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Case study · (03)

CipherHouse

ClientCipherHouse
Year2024
SectorWeb3 Security · IRL Events
ServicesBranding, VFX & Motion, Visual Identity

(A) Overview

We created a comprehensive brand identity and VFX motion graphics system for CipherHouse, a Web3 security event organized under the Builders Week Istanbul umbrella. Our work covered the entire visual identity process, including logo design, defining a cohesive visual language, 3D mockup cards, and a premium VFX screen opener.

(B) Challenge

CipherHouse was a high-profile cryptographic security summit that needed to stand out as a core piece of the Builders Week event. The challenge was to define a cryptographic visual language that stands out in physical mockup formats and carries energy through motion design.

(C) Approach

We designed a visual system focused on clean geometry, cryptographic symbols, and premium VFX loops. We ran a full branding and logo design process, paired with a custom 3D screen opener loop on stage, while physical mockup assets, brand grids, and layout sheets established a unified, tactile event brand.

(D) Outcome

The summit carried a unified brand identity across all media—from the high-fidelity card mockups to the custom VFX loop on the main stage screens.

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VFX hero loop
4
Branding layers unified
2024
Event edition
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