ODTÜ Blockchain Days 2026
(A) Overview
For ODTÜ Blockchain Days 2026, we developed an end-to-end IRL design system across the entire event space. We unified all physical touchpoints (LED cube animations, stage and panel motion graphics, photo walls, banners, and spatial directional signage) into a cohesive visual language.
(B) Challenge
A student-run Web3 summit lives or dies on how it feels in the room, not on a slide. The brief was to translate an online-native, Web3 visual identity into a physical venue: consistently, across a dozen different surfaces and formats, without it reading as disconnected pieces.
(C) Approach
We designed one system and let every surface inherit from it: LED cube animations synced with stage motion graphics, banners and panels sharing a strict grid, photo walls and directional signage carrying the same type and color logic. Built in Illustrator and Figma, animated in Premiere Pro, so the venue reads as one continuous piece of design rather than a set of printed assets.
(D) Outcome
Attendees moved through a venue where the LED cube, stage, banners, photo wall and wayfinding all spoke the same visual language, a physical extension of the Web3 spirit the event was built to celebrate.
