RlayHub

The mark ships in three locked colourways, one for each ground it is allowed to sit on. Brand purple on the light surface, white on the dark one, white on brand purple. Nothing else is approved, and the mark is never recoloured to match a photograph or a partner palette.

Which one to reach for is a contrast decision, not a taste one: pick the version that keeps the counters of the R open at small sizes. On the brand ground the white cut is the only one that holds; the purple-on-purple version does not exist for a reason.

The R is cut from two pieces with a gap between them. That gap is the first thing to close when the mark is scaled down or placed on a busy surface, which is why the colourways are drawn on a filled square rather than supplied loose.

Five colours carry the system. Main Black and Main White do the structural work, and three accents sit on top of them: Deep Rlay Purple as the brand colour, with Vivid Raspberry and Coral Orange behind it for the moments purple alone cannot separate.

Every accent ships with a muted partner. The saturated tone is for the thing being pointed at, the muted one is for the surface it sits on, which is what stops a schedule of ten sessions from reading as ten alerts.

The two neutrals also ship as full 50 to 900 ramps, so a border, a divider and a disabled state all come out of the same family instead of being mixed by eye. The strip under each accent is its core and muted pair; under the neutrals it is a sample of the ramp.

The reveal draws the mark rather than moving it. The two cut pieces of the R are struck in sequence and the wordmark settles under them, so the animation explains how the logo is built instead of decorating it.

It runs 3.4 seconds and resolves to the static lockup, which means the final frame is a usable still for an end card, a loading state or a stage backdrop between sessions.

Both treatments ship together and follow the same contrast rule as the static mark: purple on the light cut, all white on the dark one. Transparent masters (ProRes and WebM alpha) come with the kit for anyone compositing over their own background.